Customers: To provide incredible relationship based customer service where we are committed to understanding the individual needs of our customers and fulfilling our company purpose.
Staff: Be a great place to work where people are empowered to be the best they can be.
Portfolio: Bring to the world a portfolio of outstanding state-of-the-art dental programs that fulfill the dental profession’s desires and needs.
Partners: Nurture a winning network of customers, suppliers, and sponsors, together we create mutual, enduring value.
Planet: Be a responsible company that makes a difference by helping improve the health and wellbeing of people and communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.